>Even if you ease the hurdle of programming for them, then they still need the audio/graphics/etc.

As igame3d said about Coldstone, this product also comes with ample game assets. So, I do think that the product appeals most to 'game designers.' The sprites/tiles you see in the screen shot is a sample of the ones you get. Though not pre-rendered, I think they look beter darn good, in a SNES kind of way.