Pubishing under individual or company name

Posts: 4
Joined: 2009.06
Post: #1
I was wondering, how much does it make a difference in sales when an app is published under a company name, rather then an individual name?

It seams that potential buyer would trust a company more, but I might be wrong at this. So what are your thoughts?
Quote this message in a reply
Posts: 373
Joined: 2006.08
Post: #2
I would recommend setting up an LLC, not because of how it might affect the sales of your app, but because then you wont be personally liable if someone sues you over your app (I know, it probably wont happen, but ya never know....). In the U.S., at least, licensing fees for an LLC run about $100 (if you do the paperwork yourself). IMO, it's worth it.

Worlds at War (Current Project) -
Quote this message in a reply
Posts: 460
Joined: 2002.09
Post: #3
Note: I've heard that Apple takes a lot longer to accept a company into the iPhone development program than it does an individual. Something to do with verifying that the company is doing business legally under that name. I've heard 3-4 weeks for companies. Not saying don't do it, just be aware.

Measure twice, cut once, curse three or four times.
Quote this message in a reply
Posts: 353
Joined: 2002.04
Post: #4
I don't think it makes a huge difference to customers in the iPhone market. In fact, some very successful indies have generated a great reputation by being accessible on forums and listening to users. Of course you could do that with a company name as well but it loses the personal touch.

I also don't think the company name carries any weight unless it is an established company. So you have to build your rep either way.
Quote this message in a reply
Post Reply 

Possibly Related Threads...
Thread: Author Replies: Views: Last Post
  Multi touch individual fingers jjslay 3 4,879 Jun 18, 2009 10:01 AM
Last Post: jjslay
  A question for UK iPhone developers registered as a company and IRS BeyondCloister 3 5,225 May 28, 2009 09:03 AM
Last Post: warmi